When an industrial building area becomes a new urban area of possibilities
In an old industrial area in Aarhus, Denmark, right now filled with building sites for a whole new central town area, an urban idea has been brought into daylight. The re-establishing of an old railway running parallel to one of the main roads leading to Aarhus, created an opportunity to give visitors a creative and inspiring welcome to the city instead of just a noisy, ugly experience.
Now, a small ‘popup city’ on old train-wheels accompanies the constant sound from the building sites and the smell of roasting coffee beans from a nearby factory. The railway consists of a number of wagons; a one-room-hotel, a greenhouse, a popup shop, a sitting area and a tree on wheels. It’s called ‘Give’ism Road’ and it is meant to be a public place that exudes life. The railway is part of the non-profit organisation Give’ism’s project filling the are with wondrous buildings and wagons build to be a platform for citizens who takes initiatives and creates activities for their fellow citizens.
The successful Danish architectural company AART has designed all the wagons and Give’ism has then gathered a group of citizens with different backgrounds to build the popup city in just a few days. The wagons were built just in time to be a part of the huge music festival; Northside. In one of the wagons a pharmacy set up shop and served the festivalgoers with painkillers, sunscreen and what you might need, when going to a festival and a lucky pair won a night in the one-room hotel.
The sharing economy festival
So far the biggest event on the Give’ism road was a nationwide event focusing on sharing economy. The road running along side the railway tracks was closed for an entire day, while huge organisations like AirBnB, Dell, the Danish Minister for Industry, Business and Financial affairs and a lot of other people discussed the possibilities, that arises when people starts to share with care.
In summer 2017, the popup city was shown in six major design and architect magazines: